Updated: Nov 2, 2019
No matter what industry you are in, most people expect your business to have a website that looks professional. An outdated website can send the wrong message about your company and drive customers away. Here are a few signs that it’s time for an upgrade or redesign:
Your Website Takes More Than Five Seconds to Load
It’s important to regularly test the speed of your website. If it takes more than five seconds to load, it may be time for an update.
Your Website Has a Higher-Than-Average Bounce Rate
A bounce rate is measured by how many visitors spend time on a page of your website during a browsing session. A higher-than-average bounce rate points to a poor user experience. If your bounce rate is averaging over 55% per page, a website upgrade could be well overdue.
Your Website Content is Outdated
SEO has made it incredibly important for a website to contain fresh, up-to-date content.
New content helps boost your website’s appearance in search engine results, improving its search engine popularity rating over time. Make sure your website features a few new pages of high-quality, keyword-rich content each week for best results. Starting a business-related blog is the best way to do this.
Your Website Lacks On-Page SEO
In order for your website to rank on popular search engines, every page must be set up with SEO elements, such as a unique title tag, meta descriptions, H1 header tags, and internal links to other pages on your website. These elements will ensure that your website appears when your customers search for you.
Your Website is Not Mobile-Friendly
Three out of five internet users use their mobile phone when performing a search on Google. More customers will view your website on their mobile phones than on a desktop computer or laptop. If your website cannot be navigated on a mobile phone, it will be abandoned by mobile visitors. When it's time to update your website, opt for a responsive web design. Responsive web designs allow the frame and structure of your website to adjust to the size and capability of most mobile phone screens.
Your Website is Difficult to Navigate
If your website is cluttered and complicated, it can quickly drive away your customers. Excessive pop-up advertisements and chat windows are even worse. Make sure your website is simple and sleek. Every page should be easy to find, read, and understand. If your customers cannot find what they’re looking for in a few clicks, consider your website a lost cause.
Your Website Design is Not in Line With Your Brand
If you have updated your business's brand, your website needs to change, too. The logo, colors, font, formatting, and images should match your new brand. Consistent branding across all aspects of your business helps build consumer trust and recognition.
If you’re looking to redesign your website, Sweet Lime Designs can help!