Why Is Website Maintenance Important?

Updated: Nov 1, 2019




Most business owners have enough on their plates without having to worry about constantly checking on their website. It’s tempting to buy a domain name, throw up something temporary, and think you will get back to it later (when you have more time). This is not a good idea. Keeping your website up-to-date is important for a number of reasons.


SEO

Websites that have the most relevant and up-to-date information rank higher in search engine results. Google may even de-index your website entirely if it hasn’t been updated recently enough. Keep your website current with relevant content, keywords, and articles to rank well in search results.


Customer Attraction/Engagement

If your website is gaining traction and traffic, it’s important to keep potential customers engaged. If visitors aren’t able to find what they need quickly and easily, there is a good chance they'll lose interest in your website...and your business.


Security

This is the single most important reason to keep website maintenance on your radar, particularly if your website is storing any form of customer information. You must ensure that you are installing regular software updates and security patches. It can be easy and attractive for hackers to find and target websites that are sitting dormant.


Company Image

Polished, modern websites attract potential customers and draw in business. Companies are expected to have a website that is well-designed. If your website doesn’t deliver on the promise of professionalism, your customers may go elsewhere.


Your Sanity

Your website can support your business if it is up-to-date and running smoothly. If it is not in good working order, it can cost you dearly. Once you are behind on your maintenance needs, it can be quite the process to bring the website back up to speed. If website maintenance has been ignored for too long, it may even be easier to scrap everything and rebuild the site from the scratch.


If your business is doing well and growing like it should, you have even less time to worry about your website now than you did in the beginning. No worries! Sweet Lime Designs is here to help.

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