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Updated: Sep 14, 2019


Website Maintenance Checklist

Without frequent updates, your website can start to behave badly and may even become a security risk to those who click on it. Here is a list of website maintenance tasks that should be completed regularly to keep your website running smoothly:


Weekly

  • Check to make sure all of your pages are loading without errors

  • Run a backup and make sure a previous version of your site is stored

  • Make updates to website software and plugins

  • Make sure all of your forms are working properly

  • Remove any spam comments from pages and posts

  • Check your pages for broken links

  • Scan for 404 errors and fix or redirect them

  • Write a blog post to keep your community engaged and encourage SEO traffic

Monthly

  • Check the load speed of your website

  • Analyze website statistics from the previous month

  • Check your blog to see if there are any articles that could be updated

Quarterly

  • Review your website design and structure  – can be it improved?

  • Check graphics and images – should anything be updated?

  • Review SEO and ensure meta titles and descriptions are as effective as possible

  • Test and tweak popups, forms, and calls to action

  • Review your workflow for efficiency; automate if possible

  • Test your website on all devices and browsers to ensure it displays correctly

  • Review and change or update advertising and marketing campaigns

Yearly

  • Update any reference to the current year

  • Review each page for content accuracy and relevancy

  • Check contact information and update directories

  • Ensure that your website domain name is renewed

  • Consider a design update

  • Review all of best blog articles and see if they can be updated with new content

Updated: Nov 1, 2019




Most business owners have enough on their plates without having to worry about constantly checking on their website. It’s tempting to buy a domain name, throw up something temporary, and think you will get back to it later (when you have more time). This is not a good idea. Keeping your website up-to-date is important for a number of reasons.


SEO

Websites that have the most relevant and up-to-date information rank higher in search engine results. Google may even de-index your website entirely if it hasn’t been updated recently enough. Keep your website current with relevant content, keywords, and articles to rank well in search results.


Customer Attraction/Engagement

If your website is gaining traction and traffic, it’s important to keep potential customers engaged. If visitors aren’t able to find what they need quickly and easily, there is a good chance they'll lose interest in your website...and your business.


Security

This is the single most important reason to keep website maintenance on your radar, particularly if your website is storing any form of customer information. You must ensure that you are installing regular software updates and security patches. It can be easy and attractive for hackers to find and target websites that are sitting dormant.


Company Image

Polished, modern websites attract potential customers and draw in business. Companies are expected to have a website that is well-designed. If your website doesn’t deliver on the promise of professionalism, your customers may go elsewhere.


Your Sanity

Your website can support your business if it is up-to-date and running smoothly. If it is not in good working order, it can cost you dearly. Once you are behind on your maintenance needs, it can be quite the process to bring the website back up to speed. If website maintenance has been ignored for too long, it may even be easier to scrap everything and rebuild the site from the scratch.


If your business is doing well and growing like it should, you have even less time to worry about your website now than you did in the beginning. No worries! Sweet Lime Designs is here to help.

Updated: Nov 2, 2019



No matter what industry you are in, most people expect your business to have a website that looks professional. An outdated website can send the wrong message about your company and drive customers away. Here are a few signs that it’s time for an upgrade or redesign:


Your Website Takes More Than Five Seconds to Load

It’s important to regularly test the speed of your website. If it takes more than five seconds to load, it may be time for an update.


Your Website Has a Higher-Than-Average Bounce Rate

A bounce rate is measured by how many visitors spend time on a page of your website during a browsing session. A higher-than-average bounce rate points to a poor user experience. If your bounce rate is averaging over 55% per page, a website upgrade could be well overdue.


Your Website Content is Outdated

SEO has made it incredibly important for a website to contain fresh, up-to-date content.

New content helps boost your website’s appearance in search engine results, improving its search engine popularity rating over time. Make sure your website features a few new pages of high-quality, keyword-rich content each week for best results. Starting a business-related blog is the best way to do this.


Your Website Lacks On-Page SEO

In order for your website to rank on popular search engines, every page must be set up with SEO elements, such as a unique title tag, meta descriptions, H1 header tags, and internal links to other pages on your website. These elements will ensure that your website appears when your customers search for you.


Your Website is Not Mobile-Friendly

Three out of five internet users use their mobile phone when performing a search on Google. More customers will view your website on their mobile phones than on a desktop computer or laptop. If your website cannot be navigated on a mobile phone, it will be abandoned by mobile visitors. When it's time to update your website, opt for a responsive web design. Responsive web designs allow the frame and structure of your website to adjust to the size and capability of most mobile phone screens.


Your Website is Difficult to Navigate

If your website is cluttered and complicated, it can quickly drive away your customers. Excessive pop-up advertisements and chat windows are even worse. Make sure your website is simple and sleek. Every page should be easy to find, read, and understand. If your customers cannot find what they’re looking for in a few clicks, consider your website a lost cause.


Your Website Design is Not in Line With Your Brand

If you have updated your business's brand, your website needs to change, too. The logo, colors, font, formatting, and images should match your new brand. Consistent branding across all aspects of your business helps build consumer trust and recognition.


If you’re looking to redesign your website, Sweet Lime Designs can help!